Media Training for Scientists and Physicians

Communicate Like a Pro

This UArizona College of Medicine – Phoenix Women in Medicine and Science (WIMS) professional development workshop is focused on media training and elevated communications tactics.

Communicating effectively is essential for everyone at all levels in academic education. When it comes to strategic communications, the only thing that hasn’t changed is the need to be prepared. With the goal to advance the public’s understanding of medical schools, teaching hospitals, research benefits and public health initiatives, building fruitful relationships with the media is critical in order to amplify strategic priorities.

Working with the media is more than just talking to a journalist. Zoom meetings, Facebook live, webinars and podcasts, as well as traditional television, radio and print media all require skill, groundwork and preparation. This session will highlight how to prep for interviews and speaking appearances — with the goal of communicating concisely and effectively. Professional journalists, marketing and communications experts and WIMS executive committee members will share insider knowledge and offer pro tips sure to elevate professionals at all levels.

The event is sponsored by the college’s WIMS group and is open to all College of Medicine – Phoenix faculty, staff, postdoctoral and graduate trainees, and medical students.